Is there really a difference
between videography and a Production Company? The short answer is "Yes".
Although both disciplines deliver their final product as moving images, each
approaches the production process quite differently and with differing skills
that deliver very different results.
Videography is primarily shooting
something exactly as it is, or how it happens. The aim is to produce a visual
record or a simple communication of highlighted soundbites. The result may,
artistically, be quite appealing but there is no creativity in the actual
content. You cannot rely upon the viewer grasping any meaningful message and it
will therefore serve little or no other purpose. There's nothing wrong with
that if expectations are limited or a record is all that's called
When photographers branch out to videography they usually bring a
similar mind-set to that of their photography, which is to create a visually
pleasing record. They chronologically string together video sequences, because
they are there to present things exactly as they are. Soundbites and vox pops
are usually inadequate to communicate effectively. It amounts to having moving
images instead of static images or a slideshow, often set to unsynchronised and
poorly matched background music.
For corporate clients, the Production Company
approach uses creative license to tell a well-structured story that informs the
viewer and stimulates a reaction that the client is seeking to achieve. The
corporate client must therefore have a clearly defined objective that goes
beyond a visual record.
To do this effectively, this requires a story
line, storyboard and often a script, which the producer creates by interpreting
the client's brief. A range of differing resources are employed that will suit
the treatment (theme, mood and style) of the production.
As well as a
film crew, which can include camera(s), lighting and sound operators, actors or
presenters are sometimes called upon to steer the viewer's better understanding
of the film. Under a Director's instruction, the crew will follow a shot list
to produce multiple and usually non-sequential shots and dialogue, to reinforce
the story line being told.
A variety of cinematic quality lenses, camera
rigs such as dollies, cranes and stabilisers are used to create various moods
in the scenes being shot. Different types of lighting and microphones will be
used to accommodate varying situations according to the location environment or
In postproduction (editing) the non-sequential
shots are assembled into the correct order and synchronised with precision
accuracy within 1/25 of a second. Colour processing, visual and audio effects
are also used to set or enhance the moods of the film footage.
The Final Product
When produced correctly,
the resulting film will stimulate viewers to connect emotionally, understand
what the client is communicating, how they should feel and know what to
We are experts at creating audio
visual stories for marketing, sales and PR. We also provide a multi-camera crew
for live events. So why not give CorpFilms [UK] a call?
"It's what we're
known for. It's what we do well"