BBC 'BOTTOM LINE' GUESTS
ENDORSE MEDIA TRAINING
Media Training was one of
the subjects of BBC Radio Four's 'The Bottom Line' 12 July 2012. All three of
Evan Davis' guests had:
* Been media
* Saw the value of it
* Believed it
taught useful communication skills
* That were applicable beyond
Here's what they explained:
Steve Holliday, chief
executive of international electricity and gas company National Grid plc, first
had media training as a young manager running an operational plant at
Nowadays his role at National Grid requires a broad range of
communications skills that are useful in talking not just to the media but also
to employees, stakeholders and investors. "...the ability to simplify, to be
succinct, to get a couple of key points across effectively"
Grid provides communications training for many of its employees for these
Nicola Shaw, chief
executive of High Speed One Ltd, the Channel Tunnel high-speed rail line, has
received media training three times.
In general comment, she said "I
take the view that I don't do this very often, and it's always good to remind
yourself of the things to do and not to do"
As far as the media: "If
you're a listed business you've got to do your reporting on a very frequent
basis. When things are happening to your business people are interested. They
want to hear about it so you've got to be on your front foot."
SHAW (Photo: BBC)
Philip Dilley, chairman of
the global design, engineering and consulting company Arup Group Ltd, has had
media and communications training more than once.
"It's useful in order
not to fall into pitfalls" he said. "In our industry things go wrong from time
to time. It's quite likely that one or other of us is going to be asked about
some issue where someone's been injured or something's happened on a site, and
to have in one's mind how to answer that in a sympathetic and appropriate way
is quite important. Technical people are notoriously bad at telling the story
in a way the public can understand."
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