People still buy from people
but video can be a great stimulant towards your ultimate goal depending upon
how well it has been produced.
Much of the failure we witness when
reviewing videos produced by non-professionals or by those that have little
marketing savvy is that all too often they lack direction. They feature
irrelevant content and are written from within whilst still looking inwardly.
They are produced wearing rose tinted spectacles and therefore the organisation
in question doesn't see it clearly from the buyer's perspective or the producer
doesn't understand the difference.
Common mistakes are to think that
your audience wants to know everything you think they should know. Also, that
they will see it in the same way as you. Not true, at least not at this stage.
They are only interested in what matters to them and whether it solves their
problem. The job of the video is to direct the viewer towards what's important
in their eyes, help them see the solution and lead them towards your
organisation as the best provider of their solution.
Whilst some videos
may look pretty, they might even have some impressive action shots, a simple
test how to measure effectiveness of a production is to watch a video just once
then see how much you remember.
* Write a production brief and
include key objectives. Use that to measure success of the
* Cover only the important things. Too much detail or
too much irrelevancy takes away the focus from the key points you are
* Tell a story when you can. Most people relate to
stories and find them an easier way to remember
* Be creative.
Your story can be creatively adapted but understand how doing so relates to
* Keep things uncomplicated where possible.
Marketing videos should be easy to watch and memorable. Don't be mislead that
fancy special effects deliver results
* Appeal to emotions.
Laughter, desire and compassion are powerful motivators. They get people on
* Use a variety of styles - live action, animation,
charts, graphics, titles etc. This will be more likely to keep people's
Mistakenly, many think that brand is a
logo or visual identity. It's not. It's what describes your organisation. Your
video is likely to be many people's first encounter with your brand. First
impressions stick, so it's critical to understand exactly what impression it
A specialist Corporate video Production Company, will help
you stay true to your brand. It will help you style the production to appeal to
your target audience. Its resources and higher production standards will uphold
the quality of your corporate image.
If you would like help creating
an effective theme and professional production for a company promotion about
your business or adverts for your products, why not give CorpFilms [UK] a call?
"It's what we're known for. It's what we do well"