Your video has been
produced. Hopefully it looks great, showing and saying the things your
prospects will be interested in, but is it legal?
There's more to
professional and amateur productions than filming and editing. They must all
conform to Advertising Standards (ASA), Performing and Mechanical Rights (PRS)
regulations. For the purpose of this article we'll look at video production
that is used for marketing and sales purposes, highlighting four top areas that
are prone to abuse.
Vlogs and blogs can be produced by an
independent source but when produced by the company whose service or product is
featured, by its agent or anyone who will gain from its promotion, it must be
quickly clear that it contains marketing material or an advert. It must not
mislead the viewer into thinking it is independent.
Testimonials and Recommendations
The content must be
accurate, true and have the ability to be checked. There are also requirements
regarding how the content is created and any interest the donor may have
regarding the company, service or product being recommended.
If commercially produced music,
video, film, TV footage or graphic design is used, a copyright fee must almost
certainly be paid to writers, performers, producers and distributors. These
people have professional skills and it's the way they earn their livings. Not
paying is theft and that's not good for your reputation, either.
Filming adults often requires
their personal consent. The rules for private and public filming vary according
to situation and location. In the case of young people, the age of consent,
parental/guardian approval is 16 and professional guidelines apply to 17/18
set out with deliberate intent to break the law, it happens. Buyer beware - not
all producers will be familiar with the regulations so what might initially
appear as an innocent video might actually be a potential legal minefield that
could and sometimes does backfire. A specialist producer with expertise in
marketing communications will have a much greater understanding to keep you
safe from transgressions.
If you would like help creating a
high quality and compliant company promotion or product advert; why not give
CorpFilms [UK] a call?
"It's what we're known for. It's what we do