This fitness spin class is
conducted in low level lighting. The room couldn't be lit and the camera
couldn't have its aperture or exposure adjusted without compromising the level
of graining (speckles or trails appearing in the image). Adding different tones
to different parts of the frame highlighted the brighter and darker areas,
brought out more of the natural colours, giving the whole scene added vibrancy
In this example we wanted
to portray an atmosphere of thoughtful creative design process. In reality the
company offices are brightly and evenly lit. We therefore added multiple
lighting effects to highlight the main subject, darker shadow areas and blurs
for background and then finally colour graded to give a cinematic
Whilst lighting levels in
factories are often good, the subtle tones emitted are more noticeable on film
than in real life. Here, both fluorescent lighting and cold temperature
emphasised green levels. Due to the constant movement of forklift trucks, we
weren't able to set up studio lights. Colour grading brought the ambient colour
closer to white. The presenter's face and hair was also given a warm glow with
shadows to prevent it appearing flat.
This example again shows a
situation where studio-type lighting could not be imposed upon the scene.
Several different colour grading effects overlaid each other, adding richer
tones, facial flesh tone with shadow and hair highlights all to give
We wanted to preserve the
low level candle-lit medieval character inside this castle so real lighting had
to be minimal. Colour grading maintained the dim lighting effect in the
furthest background and added a warm temperature, whilst raising it in the
foreground. It was particularly important to give the presenter's face a warm
flesh tone and hair backlight.
The layout of this premises
tour meant that it could only be lit by a fixed single diffuser from behind the
travelling steadycam. This offered only limited ambient intensity, the
effectiveness of which reduced as the distance increased. Colour grading
introduced a warmer tone to the background whilst the facial features were
again highlighted and shadowed.
Of course, in our opinion, content is always the most
important element of any production but camerawork and postproduction are
required to give technical polish. When you next look at a company video, check
out whether the image appears entirely flat, over/under exposed in certain
areas or whether the tones represent the situation or place being featured in
the way that the company being promoted would want you to perceive
If you're planning a production
that requires on location filming the issues are not always apparent from the
outset. A 'high-end' Production Company will have the resources to cope with
whatever may arise. Why not give CorpFilms [UK] a call first?
we're known for. It's what we do well".